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Lagardère Sports & Entertainment job opening search engine

Account Director, Experiential Marketing - Rooftop2 Productions


Vacancy details

General information

Legal entity

Lagardère Sports and Entertainment puts its expertise at the service of clients looking for privileged access to the infinite opportunities of sports and entertainment.

1/ Lagardère Sports has six complementary business lines:
Brand Marketing, Sponsorship and Hospitality Services
Media Rights Management and Production
Brand Consulting, Activation and Digital Services
Stadium and Arena Solutions
Athlete Management
Event Management
We also have stakes in leading sports resorts in Europe and North America.

2/ Lagardère Live Entertainment is active in Live Shows, Production and Venue Management  

Reference number

2019-2358  

Job details

Job title

Account Director, Experiential Marketing - Rooftop2 Productions

Missions

PRIMARY RESPONSIBILITIES:

Provide vision to lead company strategy, development, execution, and management of sports and entertainment client brand activations.  To have expertise in and true passion for creating experiential marketing experiences. 

DUTIES AND RESPONSIBILITIES:

  • Significant client interaction with brands, agencies, sports and entertainment properties.
  • Develop engaging activation ideas to achieve client goals.
  • Work closely with senior management to develop strategic and tactical initiatives.
  • Lead a team of account/project managers and highly energetic brand ambassadors.
  • Work directly with the creative team to execute programs. 
  • Understand the goals and objectives of various clients and their respective businesses; develop learnings and insight on client objectives to effectively develop ideas and strategy.
  • Manage budgets and forecast profit and loss projections based on objectives.
  • Effectively lead on site activations.
  • Upsell clients on new ideas, strategies, and company capabilities where appropriate.  Support new business initiatives including RFP responses. 
  • Negotiate contracts and agreements with venues, talent, and stakeholders.
  • Build and develop industry relationships that put company and clients in the best position to succeed.
  • Learn and introduce industry best experiential practices while developing innovations that will allow consumers to experience brands in unique and interesting ways. 
  • Develop reporting and measurement analysis.
  • Travel, nights and weeks required as events require.

Profile

QUALIFICATIONS:

  • Five (5) + years agency and/or brand experience in experiential marketing, brand management, or sponsor activations.
  • Forward thinking, willing to take initiative.
  • Good decision making and problem solving skills.
  • Energetic positive attitude and able to take constructive feedback well and learn effectively.
  • Management and leadership skills.
  • Knowledge and interest in sports and live entertainment a strong plus. 
  • Strong written and verbal communication capabilities.
  • Ability to organize very well and handle multiple projects simultaneously.

Category

Marketing

Type of contract

Permanent contract

Contract start date

5/1/19

Job location

Localisation

USA, New York

Location

New York, NY