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Moteur de recherche d'offres d'emploi Lagardère Sports & Entertainment

Strategic Marketing Manager M/F

Vacancy details

General information

Legal entity

Lagardère Sports and Entertainment puts its expertise at the service of clients looking for privileged access to the infinite opportunities of sports and entertainment.

1/ Lagardère Sports has six complementary business lines:
Brand Marketing, Sponsorship and Hospitality Services
Media Rights Management and Production
Brand Consulting, Activation and Digital Services
Stadium and Arena Solutions
Athlete Management
Event Management
We also have stakes in leading sports resorts in Europe and North America.

2/ Lagardère Live Entertainment is active in Live Shows, Production and Venue Management  

Reference number


Job details

Job title

Strategic Marketing Manager M/F



Lagardère Plus is a global partnership agency designed to transform traditional sponsorships into highly effective and impactful marketing platforms.

As part of Lagardère Sports & Entertainment, Plus is an agency fueled by the expertise, experience and privileged access of a global leader in sports, entertainment, media and lifestyle. We understand brands, audiences and properties – and the dynamics between them – better than anyone.

Lagardère Plus UK is recruiting a Strategic Marketing Manager. You will join a team experienced in creating, selling, managing and activating sponsorship campaigns for brands and will work with premium rights holders.

Whilst this is a hybrid role working across both existing and new business, the primary responsibility is helping the business win new consulting clients by playing a leading role in the development of our pitch responses, and developing new marketing strategies around partnerships for both existing and new clients.

 Key Responsibilities


  • Provide strategic support across existing client base
  • Work closely with the consulting team on the overall development of client’s partnership and marketing strategies
  • Assist in the overall strategic direction of client projects and new business growth
  • Use of data analysis to identify and develop partnership strategies using data partner tools
  • Work closely with the sales team to develop briefs for the consulting division
  • Play a leading role in the pitch process within the consulting division and the overall development of our pitch responses
  • Create cutting edge presentations and new ways of selling our ideas and strategies to new and existing clients
  • Identify and develop new business opportunities through networking and the development of relationships
  • Work closely with our international colleagues across the business to develop our offerings and identify best practice and new opportunities
  • Constantly identify, and analyze the latest industry trends and emerging technologies, identifying new opportunities for the business 

Personal Skills / Experience


  • 4 - 6 years marketing and sponsorship experience
  • Strong understanding of brand & communications / marketing mix and sponsorship market
  • Experience of analyzing and scrutinizing data as part of identification and development of strategies
  • Passion for new ideas and innovative thinking
  • Well-rounded sports knowledge, particularly in football
  • Good presentational skills
  • Confident public speaker
  • Commercially astute in driving new business
  • Strong self-starter with ability to manage own workload
  • Design skills are preferred
  • Marketing qualifications preferred, not essential




Sales / Client relation

Type of contract

Permanent contract

Contract start date


Job location


United Kingdom